Hero Looks Beyond ‘Aam Aadmi’ Bikes, Harley Eyes India’s ‘Affordable’ Market

Hero MotoCorp is changing gears. The company, which with its iconic tag line ‘Fill It, Shut It, Forget It’ captured the Indian entry level bike market, is now eyeing the premium segment. Catch BTTV’s Chetan Bhutani with Hero MotoCorps’ Chairman Pawan Munjal and Jochen Zeitz, CEO, Harley-Davidson at the launch of their first co-developed product – the X440.