Tata Motors launches next-generation Nexon with premium design and cutting-edge tech features

Story by: Tarun Mishra
Designed by: Manoj Kumar

Tata Motors has unveiled the new-generation Nexon, India's popular SUV, featuring significant enhancements across all aspects of the vehicle. The Nexon's starting price is set at Rs 8.09 Lakhs, making it an attractive option in its segment and accessible to a wide range of consumers.

India's beloved SUV Gets an Upgrade

The new Nexon showcases a modern and premium design that elevates its visual appeal. It features a redesigned front end with striking Bi-LED Headlamps and Sequential LED DRLs, ensuring it stands out both during the day and at night. Notable design elements include Daytime Lit, X Factor, and Taillamps with Welcome & Goodbye sequences, adding a touch of class and modernity.

Modern SUV Design

Inside the Nexon, Tata Motors has reimagined the cabin to provide a more luxurious experience. It boasts a 3-Tone Dashboard with a rich Leatherette Mid Pad, creating a living masterpiece feel. The steering wheel is a standout feature, being the first in India to have an Illuminated logo, making for a visually appealing and ergonomic driving experience.

Innovative Interiors

Continue viewing BT Visual Story

Catch the latest business news, share market updates, expert analysis and exclusives only on BTTV.in

Watch BTTV

Click Here

The Nexon offers exceptional performance with options including an advanced 1.2L Turbocharged Revotron Petrol Engine and a 1.5L Turbocharged Revotorq Diesel Engine. Transmission choices include a 6-speed Manual or Automated Manual Transmission (AMT) and a Wet clutch 7-speed Dual-Clutch Automatic (DCA) transmission for a customized and refined driving experience.

Performance Excellence

Safety is paramount in the new Nexon, aligning with stringent GNCAP 2022 safety protocols. It comes equipped with a comprehensive range of safety features, including 6 Airbags, Electronic Stability Control, 3-point seatbelts for all occupants, ISOFIX restraints for child safety, passenger airbag deactivation switch, and more.

Industry-Leading Safety

The new Nexon is at the forefront of automotive technology. It offers advanced features like a voice-assisted electric sunroof, a sleek 10.25” infotainment system by Harman with wireless Android Auto and Apple CarPlay, a first-in-segment 10.25” digital instrument cluster, and Connected Vehicle technology with iRA 2.0. These tech enhancements provide a seamless and engaging driving experience.

Futuristic Technology

Departing from traditional variants, Tata Motors has introduced a persona-based approach with the Nexon. It's available in four distinct Personas: Fearless, Creative, Pure, and Smart. Each persona caters to specific customer preferences and needs, offering a more personalized driving experience.

Persona-Based Approach

Proven Legacy

Since its debut in 2017, the Nexon has become a leading player in the Indian SUV segment, attracting a diverse customer base. It commands a substantial market share, with one in every five cars sold being a Nexon, making it a well-loved and trusted choice among SUV enthusiasts.

The Nexon has played a pivotal role in reshaping the Indian SUV market by promoting modern design, advanced safety features, and an optimal blend of comfort and convenience. It has set new industry standards and influenced the design and technology trends in the compact SUV segment.

Trailblazing Impact

Next: Justin Bieber limited edition Vespa scooter launched in India at Rs 6.46 lakh; check out pics, features